Head of Marketing
The job has expired.
Head of Marketing
Based at Colten House, Ringwood BH24 3FE
£70,000 per annum, plus bonus based on KPI’s, car allowance & benefits
First impressions really do count and you'll be the one making them!
In this senior position, we are looking to recruit a Head of Marketing, with significant experience of delivering complex marketing strategies across wide ranging media platforms. Along with a naturally creative mindset, the successful candidate must have a strong data driven approach, to optimise customer behaviour.
You’ll be responsible for creating, managing, and implementing an integrated marketing and communications strategy for Colten, ensuring all activity is fresh, impactful, and engaging, without compromising brand integrity.
Excellent communication skills are essential, as you lead and inspire our multi-disciplinary team of marketing specialists, including Events, Creative and Digital.
You will take the lead in developing our digital plan, evolving our visibility and managing our forthcoming website project.
You will have awareness of our customer journey, with key insights into the best marketing practices within our space.
Thinking outside the box, you will be creating core organic content to tap into a wide passive audience, ensuring the effective marketing of our unique stories, points of difference and values.
As an effective influencer, you will have the confidence to manage multiple stakeholder relationships, working collaboratively towards differentiating Colten Care from its competitors.
What you’ll need:
- Educated to Degree Level or equivalent
- Chartered Member of Institute of Marketing
- Minimum of three years’ experience in leading a team in delivering marketing plans to deliver measurable impact
- Marketing management experience in the service, healthcare, luxury, or hospitality sectors
- Proven experience of developing integrated campaigns to support business goals
- Demonstrable experience of digital marketing campaigns
- Understanding of marketing tactics and measurement tools to influence campaigns, aid employee attraction, retention, whilst growing revenue
Colten Care is an expanding family-owned business with 21 beautifully appointed care homes across Dorset, Hampshire, Wiltshire and West Sussex.
Our established services are all rated as ‘Outstanding’ or ‘Good’ with the Care Quality Commission (CQC) and we provide luxury residential, general nursing, dementia and short-stay care.
We are a prestigious, award-winning healthcare provider that champions the latest approaches to person-centred care. Each of our homes has a distinct character while retaining that all-important sense of ‘home.’ We play an active role in furthering dementia friendly communities as part of our work.
We want to attract the broadest range of talented people to be part of our busy in-house Marketing department. Alongside a competitive salary package, flexible 40 hour working week, we also offer 25 days holiday and a pension scheme. Our newly built contemporary offices offer a bright, airy break-out room, a mezzanine social area with table tennis facilities and an established forest with surrounding gardens for alfresco lunches.